Why multi-channel advertising is a must in your recruitment strategy

In today’s society, technology and culture have changed the way jobseekers search and apply for jobs. To keep up with these changes, businesses need to regularly update their recruitment strategies and include channels that will ensure they are accessing the best candidates. Social Media Platforms, Generic Job Boards, Niche Job Boards, Print Media and CV Databases are all tools used to identify potential applicants.

Job boards remain extremely popular with job seekers as they offer a one stop shop for finding a job.  Posting jobs on job boards can allow recruiters to target suitable candidates based on location, experience and sector. It’s a very simple method of marketing roles that can generate applications quickly. Niche job boards are great to use if your job is specialised. Posting on the relevant site will ensure your job is viewed by suitable candidates and increases the chances of filling a difficult position.

Print media is still popular amongst job seekers and offers employers the opportunity of reaching passive candidates which job boards cannot.  Used together, online job boards and print advertising allows employers to reach both online and offline job seekers, thus increasing the chances of finding that perfect candidate on a national or local level.

CV databases provide recruiters with a large pool of candidates to search from. In a candidate driven market this can be an incredibly important channel as it allows recruiters to identify passive candidates with the relevant skills and experience that can be targeted with details of the job opportunity.

Sites like Twitter, LinkedIn and Facebook continue to become an ever more important component of many businesses recruitment strategies. The number of people using social media channels to look for jobs is increasing and it’s therefore important for businesses to build a strong social media presence. Posting your vacancy on these sites utilises your network and company connections, however this is only likely to deliver results if you have strong networks in place already. If you’re new to social media, it can take time to create profiles, attract relevant and suitable followers and manage the applications which come via these channels. For business who do not have the internal resource to handle these channels it may best to outsource to a third party who can manage these channels on your behalf.

By using a multi-channel approach, businesses increase their chances of finding the very best candidates. However it is important that its implementation is managed carefully. Costs associated with the acquisition of media and database access & time spent searching for candidates and managing social media channels can soon spiral out of control if clear objectives are not defined.

For more information on multiple channel recruitment, speak to one of our experts at The SmartList. We specialise in multi-channel approaches, and by using specialised targeting techniques, we can take the time and hassle out of your recruitment process and supply you with only the best and most suitable applicants.