Social Media and Communications Officer.

Location: Chapel-en-le-Frith

Salary: £24000 per annum

National World / The SmartList are advertising on behalf of Buxton International Festival.

Social Media and Communications Officer.

Are you tech-savvy? Do you have an interest in digital marketing? If so, why not join our team.

Buxton International Festival has been thrilling audiences for more than 40 years. We have a reputation for offering often once-in-a-life-time opportunities to hear sublime but rarely performed operas; and internationally acclaimed singers, musicians and literary speakers are all attracted to our beautiful spa town.

We are looking for an exceptional person to join our BIF team as a Social Media and Communications Officer.

The candidate will have outstanding digital skills and experience of working in a challenging and busy arts environment, with the ability to manage multiple tasks concurrently. The successful candidate will be an excellent team player and collaborator. Flexible working hours, including evening and weekend work is required during the Festival.

The Digital Communications Officer works with the marketing manager to promote the BIF brand and services through social media, websites and newsletters. Their main duties and responsibilities include:

Key Goals:

• Working with the Marketing Manager to develop, implement, and evaluate marketing/PR campaigns designed to meet or exceed revenue and attendance
• Developing and implementing digital communication strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), and Search Engine Marketing (SEM).
• Developing and implementing a strategy to increase BIF’s presence, followers and engagements across multiple social media channels
• Creating and monitoring e-marketing campaign budgets
• Ensuring BIF’s website is a constantly evolving tool for communicating with both existing and potential audiences to deliver maximum value to the organisation. Oversee content implementation, accuracy and ensure the site works hard as a marketing tool.
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
• Working with the marketing team to identify innovative growth strategies
• Preparing reports on the performance of marketing campaigns
• Using analytics software to identify customer touchpoints and assess end-to-end customer experience across digital channels
• Manage customer and digital data, keeping lists up to date while adhering to the GDPR legislation; reporting any breaches to the Marketing Manager immediately.
• Manage group bookings for Buxton International Festival and develop new sales strategies for group bookings for the 2023 Festival.

Experience and skills:

• Experience in a digital marketing or advertising role
• Experience of using audio-visual editing related software including Canva, InDesign and Adobe Premiere Pro would be desirable.
• Experience of working with CRM systems
• Working experience of website analytics, social media platforms and digital advertising best practices
• Excellent written and oral communication skills
• Knowledge of the latest digital marketing trends and technologies
• Strong analytical thinking skills
• Experienced in the use of electronic media as a marketing tool, in particular, development and maintenance of web sites and e-mailings lists
• Good organisational and time management skills
• Ability to prioritise workload
• Excellent English and writing skills, with the ability to create copy for BIF events and blogposts.
• Ability to work unsociable hours during the Festival

Closing date: Monday 22 August 22 -- First stage interviews: Tuesday 30 August -- Start date: Monday 26 September 22

If you feel you have the skills suitable for this role, please click 'apply' now and submit your CV. Please note that you will be contacted directly and asked to provide a covering letter.

Our reference: MTC049
Vacancy: Social Media and Communications Officer
Location: Buxton
Salary: Up to £24,000 pro rata
Hours: Part-time (Flexible working hours, including evening and weekend work is required during the Festival)